How did you attract/address your target audience?

Firstly i addressed that this film was for my target audience because my character in the film fits that target audience himself, he is a young male. I also use aspects that they can relate too, such as a grand father dieing, or a father dieing, and not having that understanding of quite how to deal with it, which you can see through my character. Also i think a major part in attracting my target audience is by advertising it to them, which at the moment is by word of mouth. Also on YouTube the film is in links with other films for people of the same target audience. This helps show my film around purely because they will see it on someone else's video.